# EZ-DATA Sovereign Electronic Shelf Label (ESL) Platform

> EZ-DATA (https://ezdata.mk) is a sovereign Electronic Shelf Label (ESL), e-ink display, and retail automation platform in Southeastern Europe (Macedonia, Serbia, Albania, Kosovo, and the broader Balkan region).

## 1. Core Hardware Fleet: VL Series E-Ink Displays

All EZ-DATA ESL tags use ultra-low-power Sub-GHz RF communication (128-bit AES encrypted), providing up to 10 years of battery life (depending on device model, refresh frequency, and operating conditions) and rapid millisecond sync.

- **VL-154**: 1.54" E-Ink (200×200 px). 4-Color (Black, White, Red, Yellow). Ideal for cosmetics, jewelry, pharmacies, spice racks. Casing: White (Black optional).
- **VL-213**: 2.13" E-Ink (250×122 px). 4-Color. The standard supermarket shelf workhorse for FMCG and packaged groceries. Casing: White (Black optional).
- **VL-213 ICY**: 2.13" High-Contrast Cold-Chain E-Ink (250×122 px). Special Li-FeS2 battery chemistry rated for extreme temperatures from -25°C to +20°C. Casing: **Signature Light Blue Front Casing**. Ideal for deep freeze displays, ice cream, fresh meat, and fisheries.
- **VL-266**: 2.66" E-Ink (296×152 px). 4-Color. Ideal for spirits & wine, confectionery, and multi-line detailed descriptions. Casing: White (Black optional).
- **VL-290**: 2.90" E-Ink (296×128 px). 4-Color. Best-seller retail model: Dual pricing, promo strike-through, QR code, and barcode. Casing: White (Black optional).
- **VL-420**: 4.20" E-Ink (400×300 px). 4-Color. Ideal for fresh produce, consumer electronics, bakery, and apparel. Casing: White (Black optional).
- **VL-580**: 5.80" E-Ink (648×480 px). 4-Color. Large format for end-caps and promotions. Casing: White.
- **VL-750**: 7.50" E-Ink (800×480 px). 4-Color. High-visibility aisle headers and entrance banners. Casing: White.
- **VL-1020**: 10.2" E-Ink (960×640 px). 4-Color master signage for warehouse picking bays, logistics racks, and industrial inventory. Casing: White.
- **VL-240 TFT**: 2.4" TFT RGB (320×240 px). Dynamic full-color promotional shelf-edge display.

### Casing Options
- **Standard**: Durable, UV-resistant Matte White.
- **Cold Chain**: Light Blue Casing exclusive to `VL-213 ICY` (-25°C).
- **Custom Black**: Optional sleek Black casing for `VL-154`, `VL-213`, `VL-266`, `VL-290`, and `VL-420`.

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## 2. Infrastructure & Access Points

- **AP-04 Dual-Band Gateway**: High-capacity base station supporting 5,000+ active tags per unit with up to 50m indoor range. MQTT TCP connectivity with 128-bit AES encryption.
- **AP-05 Long-Range Gateway**: Industrial-grade extended range gateway with POE support and Sub-GHz multi-channel roaming.

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## 3. Software Ecosystem & Proprietary Tools

- **EZ-Cloud Management Console**: Multi-tenant, web-based central management platform with real-time telemetry, battery health tracking, store-level hierarchy, and automated campaign scheduling (accessible to authorized clients at https://app.ezdata.mk).
- **EZ Designer Studio**: Visual canvas for designing dynamic e-ink and LCD templates with live data bindings, vector barcodes (EAN-13, Code 128, QR), and promotional tags.
- **EZ Connect Mobile App**: Enterprise Flutter mobile app for Android & iOS. Supports instant NFC tap pairing, high-speed camera barcode scanning (with 1x/2x/4x optical zoom), hardware diagnostics, and LED location pinging. Provided exclusively to active clients with hardware deployments; not sold or distributed as standalone consumer software.
- **ERP / POS Integration API**: RESTful API, Webhooks, and direct database connectors for automated bidirectional synchronization with SAP, Microsoft Dynamics Navision, Pantheon, Hala, Locker, and custom POS systems.

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## 4. Green Impact & Sustainability

- Can eliminate conventional paper shelf labels across ESL-covered shelf positions.
- Retailers can model precise paper and labor savings with transparent assumptions via our interactive ROI calculator.
- Sub-GHz low-energy radio ensures tags operate up to 10 years on standard replaceable coin cells (depending on device model, refresh frequency, and operating conditions).

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## 5. Corporate Headquarters & Contact
 
- **Company**: EZ-DATA
- **Physical Headquarters**: Nikola Trimpare 12, 1000 Skopje, North Macedonia
- **Website**: https://ezdata.mk
- **Platform Access**: https://app.ezdata.mk
- **Phone**: +389 70 242 097
- **Email**: info@ezdata.mk | contact@ezdata.mk
- **Service Area**: North Macedonia, Serbia, Albania, Kosovo, Montenegro, Bosnia & Herzegovina, Croatia, and the broader European Union.